Martin Keen - Building, Branding and Launching an Idea

As head of Keen Design Studio, an industrial design firm based in Rhode Island, Martin Keen found himself frustrated and unfulfilled working with footwear brands that placed a premium on disposable fashion and quick profit over function and sustainability. This led Keen to develop a new brand known instead for practicality, utility, integrity and leadership in its social and environmental commitments.

The initial concept was a union of his passion for sailing, simple functional design and ergonomic comfort. Seeking to improve his performance while sailing competitively, Keen developed an innovative “hybrid” sandal that offered greater foot protection, traction and comfort. In 2003 he patented the concept and launched  Keen® Footwear.

 The company that bears his name is now the fastest-growing outdoor brand in the world offering more than 800 styles of footwear, bags and socks. Based in Portland, Oregon, KEEN® products are available in retail locations in the United States, Canada, Australia, New Zealand, Asia, Central America, South America and Europe.
Since 2004, KEEN® has partnered with more than 19 global environmental, conservation and social non-profit organizations and has distributed more than $1.8 million. With limited resources and widely different goals,  KEEN®’s Hybrid.Care partners have promoted change through community, education and understanding. What these organizations share is a philosophy of conscience, caring and sustainability. What they’ve already given back is invaluable.